Brand marketing used to be about being seen. Today, it’s about being remembered. That shift, from impressions to interactions, is why gamification has become one of the most powerful tools in experiential marketing.
Xi’s activations, from high-energy Batak games to immersive 360° video booths, are designed with one thing in mind: emotional engagement.
Because when people participate, they remember. And when they remember, they share.
Beyond Passive Marketing
Think about the last time you walked past a static display at an event. Chances are, you glanced at it and moved on. Now compare that to stepping into a Jump Booth where you test your limits and instantly receive a slow-motion video of your achievement, branded and ready to share. One is passive. The other is unforgettable.
Gamified experiences transform events from something you attend into something you take part in. They spark competition, laughter, and conversation, turning brand touchpoints into stories people want to tell.
Why Gamification Works
Humans are wired for play. The thrill of scoring points, topping leaderboards, or unlocking prizes taps into natural motivation. For brands, this means deeper connections and longer engagement. Research shows that gamification can increase brand engagement by 48%, with interactive experiences driving double the dwell time compared to static displays.
With Xi’s interactive apps, visitors aren’t just observers. They become part of the story, scanning in, competing, sharing, and revisiting their branded content long after the event.
Data Meets Experience
It’s not only about fun. Every interaction generates measurable insights.
Who played? How long did they stay engaged? Did they share their content?
Xi’s activations integrate seamlessly with dashboards, CRMs, and reporting systems. This means that while the audience enjoys an experience, the brand walks away with valuable data to refine campaigns and prove ROI.
According to industry benchmarks, campaigns with gamified experiences deliver up to 30% higher conversion rates, proving the business case as much as the creative one.
Standing Out in a Crowded World
In an age where audiences are bombarded with thousands of ads daily, experiences that break through the noise are the ones that win. Xi specialises in creating these moments, where technology and creativity combine to make people stop, play, and connect.
From international brand launches to stadium fan zones, we’ve seen first-hand how gamified activations elevate events.
They generate buzz, fill social feeds, and most importantly, make brands unforgettable.
This is what Xi can do
At Xi, we build bold, people-first experiences that turn passive audiences into active participants. From interactive games to shareable content, our activations drive emotional impact and measurable results.