We had the pleasure of collaborating with Jack Morton and Honda to create an unforgettable photo experience at England Rugby matches held at Twickenham stadium. Our team designed a photo booth app that not only captured visitor data, but also provided a unique and interactive photo opportunity. Visitors were able to stand with a rugby ball against a vertical wall of fake grass and pose as if they had scored a try.
Honda: Autumn internationals at Twickenham
Twickenham fanzone gamification.
Our app then worked its magic by flipping the photo, so it appeared as if they were diving on the ground to score a try – creating an eye-catching and shareable image. Our team also helped Jack Morton determine the optimal camera and lighting placement to ensure the best possible photo was taken within the limited space available.
Finally, our app added Honda branding over the top of the final photo and automatically emailed it to the visitor for easy sharing. Overall, our collaboration with Jack Morton and Honda produced an unforgettable and engaging experience for rugby fans, while showcasing Honda’s brand in an exciting and interactive way.
500+
REGISTRATIONS
577+
PIECES OF CONTENT
74
AVERAGE USER JOURNEY
OUTPUTS
Data capture.
Shareable photo content.
TECHNOLOGY USED
32″ Touchscreen.
Canon M50 Camera.
LED lighting.
