We partnered with Philips, a renowned dental brand, to create an engaging and interactive experience at the 2022 Dental EXPO in Amsterdam. Our focus was on their child-friendly character, Sparkly, and we used a 3D model to create and animate a range of dances for visitors to follow and recreate during the three-day event. The mascot dance booth was born1
Philips: Sparkly Dance Off
An AR dance along video experience.
As part of the experience, we provided a custom video booth and developed a range of 3D dance animations featuring the Sparkly character. Building on our previous success with the Elf dance-off booth at Winter Wonderland, we re-designed the app to fit Philips’ branding.
All user-generated content was displayed on an on-site gallery wall, which was placed back to back with the interactive screen. To take their content home, visitors could simply scan a QR code and download it directly onto their device.
The result was a highly interactive and fun experience that showcased Philips’ brand and products in a unique and engaging way.
Share via email / QR code.
32″ touch screen.
90″ display for the gallery wall.
Canon M50 Camera