House of the dragon.
To support with HBO’s new ‘House Of The Dragon’ launch in 2022, shown exclusively on Sky, Sky wanted to create a photo experience that would place fans at the heart of the series. The experience Wass touring around the UK for 6 days to promote the upcoming series ahead of its launch.
We were excited to work along side Jack Morton to create a photo experience that captured users sitting on the Iron Throne, placing them at the heart of the brand.
We create custom branded photo-booth unit to accompany the Iron Throne on it’s UK tour. The photo-booth faced the Iron Throne, waiting to capture guests taking a seat and posing.
Manned by Sky staff, the photo-booth captured a still image. Users were encouraged to take a seat on the Iron Throne and pose for an image that was then transformed into a promo-style poster for the series, with an animated HOTD branded overlay. The content was then transformed into a GIF. Each user could then scan the QR code on the photo-booth LCD totem touchscreen that would open and save their content directly to their device. This provided a quick and easy way for each user to access and receive their photo content without having to provide any data, speeding up the user journey.
Shareable photo content.
Our standard Halo Capture Unit, housed in a vinyled wooden box, connected to data and power.
BE AT THE FOREFRONT OF THE #INTERACTIVEREVOLUTION
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