The Algorithm Is the Brief
If TikTok ran your next brand activation, it wouldn’t start with a logo. It’d start with a loop. It wouldn’t ask for key messages, it’d ask, what’s the hook?
In 2025, TikTok isn’t just a platform. It’s a creative lens, a cultural heartbeat, and a full-blown content playbook. Activations that thrive in this ecosystem aren’t afterthoughts. They’re born-social moments that invite action.
Hook-First Creative
TikTok doesn’t give you five seconds to make an impression. It gives you 1.7.
That’s why your activation needs to start loud. Imagine jump booths that freeze in slow-mo. Mystery screens that reveal the brand after the thrill. Confetti cannons synced with camera flashes.
The goal is to stop the scroll before it even starts.
Turn Viewers Into Players
TikTok isn’t about watching. It’s about doing. The best brand worlds are participatory, gamified, and reward people for showing up.
Think reaction walls that post your score to a live leaderboard. Spin-to-win booths triggered by your selfie. AR filters that morph based on your movement.
It’s content with stakes. It’s fun you can feel. And it’s your audience saying, “I’ve GOT to try that.”
Designed for the Feed
If it doesn’t work in vertical, don’t build it.
Your experience needs to be scroll-ready: ultra-shareable visuals, branded overlays, slick animations, and instant QR access to personalised content.
You’ll want branded microsites, pop-up galleries, and real-time share stations. So when the moment hits? It’s online in seconds.
Built to Loop
The best TikToks make you watch twice. That’s why your content should be crafted with the loop in mind, boomerangs, reverse edits, unexpected twists. Every user becomes their own director.
Data in the DMs
It’s not just about creating content. It’s about capturing insight.
Every interaction, from tap to share, should be tracked and analysed. Know which content performed best. Measure how many users engaged. See who scanned, shared, posted, and played.
That’s real-time feedback and real-world ROI.
This is what Xi can do
If TikTok ran your activation, it would be fast, visual, participatory, personalised, and loop-worthy.
And if you’re wondering who could build that for you, Xi can. From concept to execution, we craft experiences made for the feed, fuelled by data, and built to trend.