IG – THE ASHES 2023

The ultimate Ashes experience.

The user journey was meticulously designed for efficiency and enjoyment. Staff initiated the process, guiding users to enter their email and accept the terms. With a live preview for perfect positioning, the app captured a dynamic 30-second video, enhanced with a static PNG overlay. After processing, users received their personalised videos via email, ready to relive and share their cricket moments.

Key products included our innovative Video Experience module, featuring slow-motion, boomerang effects, and custom video edits, turning each clip into a captivating story. Our Xi Hardware solutions featured DSLR, tablet with bounce pad, PC, and requisite cables, ensuring a seamless, immersive experience for cricket fans.

Using a branded 55” capture pod equipped with a touchscreen unit, camera, PC, and lighting, users selected one player from a lineup of six available cricket players to appear in the photo output with them. The final output featured the user or group overlaid with the chosen player’s image and a branded overlay personalized with the user’s names.

To retrieve their personalised content, one user per group provided an email address for content delivery. This unique and engaging experience enhanced the fan experience at the Ashes and created lasting memories for cricket enthusiasts.

1990

VIDEOS RECORDED

24

LIVE DAYS

5

DIFFERENT UK STADIUMS

OUTPUTS

Video Experience (slo-mo).
Share Station (via email / SMS /QR).

 

TECHNOLOGY USED

DSLR.
Tablet & Bounce pad.
PC.

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