To celebrate their 50th anniversary, Footlocker hosted a weekend launch event at their new Manhattan flagship store. The event offered VIP guests an immersive, digital, basketball-themed experience. Attendees had the opportunity to participate in two key gamification activities: capturing branded digital photos with dynamic basketball-themed overlays, and customising digital designs of either a sneaker or a basketball. These designs could then be transformed into physical stickers or digital content.
Footlocker’s 50th Anniversary.
Weekend VIP launch event with immersive digital basketball experiences and custom keepsakes.
BASKETBALL PHOTO
Guests captured images of themselves in a branded, basketball-themed digital experience. The solution featured virtual background removal and overlays, creating a fun and dynamic illusion.
CREATION STATION
Guests could choose between two blank digital products: a basketball or a sneaker. They could then customise their selections through a series of steps before printing a set of physical stickers and receiving a digital version to take home. All content was accessible via a branded microsite, offering a fun and interactive way for guests to engage with the Nike and Footlocker community.
584
PIECES OF CONTENT CREATED
3
LIVE DAYS
261
AVERAGE DURATION TIME (SECS)
OUTPUTS
Sneaker & Basketball Creator.
Basketball Photobooth.
TECHNOLOGY USED
Mounted DLSR Camera
55″ Touchscreen
2 x 22″ Touchscreen
3 x Mini PC
2 x Sticker Printers
