PADDY POWER: WORLD DARTS CHAMPIONSHIP

Paddy Power fan experiences

We have recently had the pleasure of working with Paddy Power, who were the main sponsor of the World Championship Darts in 2023. Their aim was to make their fanzone the biggest and best yet, utilising various video activations along with games within the space. 

Our team worked with CSM Live to deliver four Paddy Power fan experiences known as Challenge A Pro, Commentary Challenge, Paddy’s Bullseye Challenge, and The Lucky Archway. Our innovative use of  technology enabled us to create an unforgettable experience for Darts fans.

Challenge A Pro:
We Are Xi made this experience seamless. The fans would scan a QR card to start, this allowed them to concentrate on trying to  beat a real darts Pro from the tournament. Behind the scenes the app recorded the players and a close up of the darts board to produce an edited video take away of the experience.By scanning the QR code, the fan had their content on their phone to view and download.

We provided consultancy, guiding booth construction and ensuring seamless software and hardware integration. In collaboration with the client’s in-house team, we created an engaging booth that captivated attendees.

Commentary Challenge

We created unique experience, a karaoke style commentary booth which replayed last years ‘Greatest Leg of All time’ clip. Fans entered a sound proof booth where they followed along and recorded their own version.

As with Challenge A Pro, users received QR code cards, enabling access to personalised content instantly.

A share station outside the booth showcased the latest recordings to tempt fans into the booth.

Paddy’s Bullseye Challenge

The Bullseye Challenge injected precision and excitement into the event, offering participants three attempts to hit the bullseye mark for exciting rewards such as free drinks and cash prizes.

Again, our app seamlessly recorded and edited the entertainment to fully capture the fans’ attempts. Their content was instantly available with scanning their QR code cards in hand.

The Lucky Arch
We enhanced the sensory experience with the Lucky Arch, using sensors that responded to attendees’ movements. After 20 people had walked through the archway, lights and a celebratory siren would be triggered. Panic and excitement!

Our involvement extended to consultancy on the archway’s structure, software, and hardware. The collaborative efforts with the client’s in-house team resulted in a mesmerising archway that added a touch of magic to every participant’s journey.

10,000 +

CONTENT CAPTURED

16

LIVE DAYS

325

BULLSEYES THROWN

OUTPUTS

QR code registration
Content dashboard
Personalised video content

TECHNOLOGY USED

Canon m50 Cameras
QR scanners
32” Touchscreens
Microphone and speaker system
NUC i7 Skull Canyon PC

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