We had the pleasure of working with Virgin Media as the headline sponsors of 2021 EGX, who partnered with The Fall Guys to create an unforgettable gaming experience. Our team played a key role in bringing the Fall Mountain game to life, which saw teams compete to run up a travellator as many times as possible within two minutes, collecting crowns along the way.
To enhance the experience, we supplied two slow-motion applications to capture footage of contestants running up and falling down the two travellators. Our brand ambassadors used Surface Go tablets running a branded version of our remote control application to trigger the cameras, while our app placed an animated branded overlay over the top of the slow-motion content captured.
To make the experience even more shareable, we set up two share stations located at the exit of the stand where guests could find and email their content to themselves. The resulting content was fun, engaging and fit perfectly with both the Fall Guys aesthetic and Virgin Media’s campaign. Overall, our collaboration with Virgin Media helped to create a truly immersive and interactive gaming experience that left a lasting impression on all who attended.