Sports Direct sought innovative experiential marketing solutions for their new Cardiff flagship store. Looking to build on their existing gamification solutions, Xi delivered three standout installations: the Jump Booth, the Hang Tough, and the Passing Challenge.
Our team supplied the structure, software, and hardware, while The One Off agency led the creative direction and produced the motion assets. Our installations have enjoyed massive usage, guarantying this flagship as one of the most interactive stores in Europe. Our efforts have significantly amplified customer engagement metrics by offering an enjoyable experience that enhances the Sports Direct brand.
