At xi, we had the pleasure of working with Sports Direct, Nike, and creative agency The One Off in 2021 to create an exceptional interactive experience for the brand new Sports Direct flagship store on London’s Oxford Street. Our innovative use of technology created a memorable experience for store visitors that left a lasting impression.
Our video experience booth measured users’ reach and jump distance, allowing them to see how far they could jump or reach at full wingspan. The booth recorded the users, and they could then scan a QR code on the screen to see their content and download it directly to their phone for easy sharing on social media. The booth was a massive success, with an average of 150 visitors using it daily.
The central point of the store, the 3m LED wall, showcased the interactive experience and attracted store visitors. It was the perfect way to engage with the customers and create a memorable experience for them.
We’re proud to have been part of this project and to have helped create a unique experience for Sports Direct customers. Our focus on innovative technology and user experience created a fantastic opportunity for users to interact with the brand and have fun while doing so.