At Xi, we were thrilled to work with Rodan and Fields, a leading skincare brand, to create two unique digital experiences at their annual convention in Las Vegas. The convention brings together thousands of attendees from all over the organization for a fun and informative event celebrating annual successes.
RODAN + FIELDS
Flip your hair like you just don’t care.
This year, Xi provided two experiences known as Rising Star and Flip It. Rising Star was a massive mosaic wall comprising over 3,700 pieces, scaling over 15 feet wide and 7 feet tall. Xi provided a sticker printer and two photo booths that were in constant use throughout the show to help attendees create their personalised mosaic pieces.
Flip It was an experience that brought out the sassiness in users, encouraging them to flip their hair back and forth. Xi’s video booth captured a video of the attendees’ hair flip, which was then slowed down and branded with a logo to create a great digital takeaway from the experience.
Our innovative technology and commitment to user experience made Rodan and Fields’ convention an unforgettable event for attendees. We are proud to have worked with such a renowned brand and look forward to future collaborations.
3133
PIECES OF CONTENT
3000+
USER INTERACTIONS
3891
PIECES OF CONTENT SHARED
OUTPUTS
Photo Experience.
Video Experience (slo-mo).
Physical Mosaic.
Share Station (sharing via email / QR).
Printing.
User Dashboard (microsite).
TECHNOLOGY USED
Canon M50 Camera.
Touch screens.
