Our collaboration with M&C Saatchi and Barclaycard for the 2023 Summertime Ball at Wembley Arena was an unforgettable fusion of innovation and entertainment. Tasked with creating an engaging brand activation in the bustling fanzone, we crafted a one-of-a-kind video booth experience. Nestled within the vibrant atmosphere, our booth invited up to four users at a time to unleash their creativity with a 15-second TikTok-style dance.
Barclaycard: Summertime Ball
Video Experience.
Our contribution didn’t end there. We designed a seamless user journey, ensuring participants could effortlessly share their masterpiece. After recording their dance, attendees moved to our share stations where they could conveniently email their video content to themselves, ensuring they could treasure the moment forever.
What truly set this brand activation apart was the immersive video experience we curated. From slow-motion captures to dynamic boomerang edits, every detail was crafted to enhance the excitement and leave a lasting impression. With multiple options for content delivery, including email, SMS, or QR code scanning, attendees could easily share their star moments with friends and followers, extending the magic far beyond the event itself.
800%
VIDEOS SHARED TO USERS
2100+
VIDEOS RECORED
1900+
EMAIL SHARES
OUTPUTS
Video Experience (slo-mo, boomerrang, video edits, story).
Share Station (via email / SMS /QR / printing).
TECHNOLOGY USED
65″ touchscreen.
DSLR + mounting accessories.
