At Xi, we had the pleasure of working with Sports Direct, Nike, and creative agency The One Off in 2021 to create an exceptional interactive digital experience for the brand new Sports Direct flagship store on London’s Oxford Street. Our innovative use of gamification technology created a memorable experience for store visitors that left a lasting impression.
SPORTS DIRECT
How high can you jump?
Our video booth experience measured users’ reach and jump distance, showing them their full wingspan in action. After recording, users could scan a QR code on the screen to view and download their video content directly to their phones for easy social media sharing. The booth was a massive success, attracting an average of 150 visitors daily.
The 3m LED, a centrepiece in the store, showcased the interactive experience and attracted store visitors. It was the perfect way to engage with the customers and create a memorable experience.
We’re proud to have been part of this project, helping to create a unique experience for Sports Direct customers. Our focus on innovative technology and the user experience created a fantastic opportunity for users to interact with the brand while having fun.
20,000
TIMES USED
2300
MILES JUMPED
37cm
AVERAGE CM JUMP HEIGHT
OUTPUTS
Live leaderboard.
Live scoring system.
Shareable video content.
Touch free UI.
TECHNOLOGY USED
Tensor flow tracking.
Canon m50 Camera.
