We’re passionate about creating unique and innovative experiences that drive fan engagement. That’s why we were thrilled to work with Debenhams on the re-opening of their first physical flagship store in Manchester since their nationwide closure in 2021.
Debenhams wanted to feature an interactive user-generated experience that would showcase their wider beauty community and encourage shoppers to engage with the brand. That’s where we came in. We installed a live Social Wall on the 3m x 3m LED wall in the shop window, allowing shoppers to post their images in-store by hashtagging #debenhamsbeauty.
The Social Wall has been a resounding success, significantly increasing customer brand engagement and taking over the flagship store as a key attraction point. With hundreds of pieces of user-generated content being shared, the Social Wall has brought Debenhams’ beauty community to life and created a truly immersive experience for shoppers.
We’re proud to have worked with Debenhams to bring this innovative concept to life and look forward to continuing to push the boundaries of fan engagement.