DORITOS

A cheesy celebration zone.

Doritos were the main sponsor of the Women’s Euros with a buzzy TV ad, featuring the ‘Doritos Chant’. Looking to bring their chant to live off screen, Doritos needed a little help in getting the experiential party started. For the final week of the tournament, we took part in the Trafalgar Square takeover to bring fans closer to the brand. 

Doritos were looking for an interactive photo-based experience that would place the user at the heard of the brand and give them a piece of takeaway content to remember the day by.

We created an interactive GIF booth giving users the chance to choose their own “Goal Celebration”. The Dorito branded booth was housed in a giant Dorito inspired triangular pop-up space.

The screen displayed a mix of content, offering users the option of 3 variants, “Sing The Chant”, “Stadium Wave” and “Goal Celebration”. Each user would choose their preferred celebration, with the screen giving the user a preview of what to do, and then a the screen would count them into it. Each variant featured a greenscreen backdrop, animated overlay, sound and/or live audio recording.

Once fans had captured their content, and confirmed they were happy with it, they simply scanned the QR code that appeared on the screen to download it and share it on social tagging #showyoursupport and Doritos UK for the chance to win 1 of only 7 custom Dorito branded Euro football tops.

7

LIVE DAYS

550

COMPETITION ENTRIES

700+

VIDEOS CAPTURED

OUTPUTS

Three different content options:
Celebration video.
Sing the chant video.
Stadium wave video.
Dashboard (microsite)
QR sharing.

TECHNOLOGY USED

Canon M50 Camera.
Touch screen.
Microphone.

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