Doritos were the main sponsor of the Women’s Euros with a buzzy TV ad, featuring the ‘Doritos Chant’. Looking to bring their chant to live off screen, Doritos needed a little help in getting the experiential party started. For the final week of the tournament, we took part in the Trafalgar Square takeover to bring fans closer to the brand.
Doritos were looking for an interactive photo-based experience that would place the user at the heard of the brand and give them a piece of takeaway content to remember the day by.
