We were thrilled to work with our partners at CSM to bring an epic interactive monument to London when the New York Yankees and the Boston Red Sox came to town. The idea was simple yet innovative – erect the logos of the two legendary teams in different locations throughout the city and allow fans to show their loyalty by tweeting either #bostonredsox or #newyorkyankees.
Our team of developers got to work creating custom software that made it all possible. We designed a system that would register each tweet to our database and then activate the corresponding logo to flash and light up in different sequences. The result was a stunning display of fan loyalty and team spirit that captured the attention of everyone in the vicinity.
But the project wasn’t just about the software. Our onsite producers also played a crucial role in bringing this awesome idea to fruition. With their help, we were able to execute the plan flawlessly and create a truly memorable experience for everyone involved.