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7- December-2022


Written by (Georgina Stronach)

Keeping the #interactiverevolution alive, we are back with a brand new edition of Xi insights. In this edition we are bringing you an array of new and exciting summer festival experiences, innovation and cultural themed insights guaranteed to get you excited to experience something new!

The event is clearly inspired by festivals, such as Burning Man or Ultra, where a number of interactive sculptures have become a centerpiece to each respective festival. Artworks range from monolithic, shapeshifting kinetics, mesmerizing tunnels, and mind-melting video installations to large-scale fire-breathing sculptures, ocular and sonic landscapes, and hidden lounges and speakeasies. Participating artists include Christopher Bauder & KiNK , Marco Cochrane, Foldhaus Collective, Kate Raudenbush, Christopher Schardt, Playmodes, HOTTEA, Kevin Clark, and many more.

Immersive Art and Music Experience Transfix

Escape the desert heat with this imersive 360-degree audi-visual sensory journey. With Coachella making a comeback after the pandemic hiatus many brands such a the HP activation made also a return to Coachella Valley Music and Arts Festival. This project featured multiple artists including Mike “Beeple” Winkleman and Esteban Diacono, most of whom were assigned to tackle a single section.  All of the segments utilized fracture effects and dynamic simulations to some extent.

HP Antartctic Dome

We all know how fashion and music festivals go hand in hand and for that Absolut Vodka has launched Absolut Land, a Coachella inspired pop-up experience in the same virtual world.  With signature designer pieces that are not only fashionable but also sustainable this will become something that is predicted to be transferable between metaverses and we can only expect it to grow.

Absolut Brought Coachella To The Metaverse With Digital Fashion

For an interactive experience for Coachella’s Mirage Mondo Roboto brought Interactive technology to Coachella. The Mirage allows its festival goers to immerse themselves to Coachella where they will learn to interact and unlock new festival creativity on the fields and beyond. Using mouse movement (tap on mobile/tablet), scrolling animations, and the unique backgrounds to mimic the users time of day, Mondo Robot has created a unique experience.

Mondo Robot at Coachella!

Imagine a world in which you don’t need to speak to a car salesperson to get a trade-in quote, or a restaurant hostess to find out the wait time, or a hotel concierge to find the hottest city attraction. This world of dynamic digital merchandising is now possible as 3M debuts its first fully integrated, interactive Virtual Presenter at South by Southwest Interactive (SXSW). SXSW attendees can interact with this very realistic digital avatar through a touch screen to get conference panel recommendations, learn more about 3M through a game-like interface, and share information about their Virtual Presenter experience with friends on Facebook and Twitter.

3M Interactive Virtual Presenter


Until next time,The Xi Gang xx