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Written by Niki Tatalia

Keeping the #interactiverevolution alive, we are back with a brand new edition of Xi insights. In this edition we are bringing you an array of new and exciting summer festival experiences, innovation and cultural themed insights guaranteed to get you excited to experience something new!

Is it real or fake? This very innovative Maybelline marketing campaign has everyone questioning how real is this video. On the video appears what it seems to be the iconic London bus and train with rubber lushes attached to them as they are passing by the wand’s brash that hits the rubber lashes and bounces back and forth.

Maybelline 3D video campaign

Are you a fun of Harry Potter? Have you always dreamed of entering his world and becoming a Wizard? This immersive technological experience will bring the magic to life and will transport you into the most mysterious corners of the Wizarding world. The Harry Potter: Visions of Magic European tour is set to begin in 2023, followed by additional tours and locations.  So keep your eyes peeled!

Harry Potter’s Vision of Magic Debuts Soon!

Yes you heard that right. AI is helping to reduce online abuse that is directed at athletes. Now Artificial Intelligence can be used to search for abusive messages across social media and other online platforms. By using monitoring software businesses have the option to file a takedown request to remove those posts via the platform at the click of a button.

AI stops online abuse directed at athletes

Now you can take Ai with you where ever you go with the Humane Ai Pin. This wearable gadget with a projected display and AI features is launched by ex-Apple design and engineering duo  Imran Chaudhri and Bethany Bongiorno. As they stated ”Pin Ai will unlock a new era of personal mobile computing which is seamless, screenless, and sensing”.

The Humane Ai Pin

AI brings Hollywood actors back from the dead. Surprised? Well at this point we can expect anything to happen with technology advancing every day. Particularly celebrities such as James Dean has been cast, 7 decades later after his death, as the star in a new upcoming movie called Back to Eden. Using advanced Hollywood computer generated imagery (CGI), this technology goes far beyond digital reconstruction or deepfake technology that overlays one person’s face over someone else’s body.

Digital Resurrection



Until next time,The Xi Gang xx