IT CAME HOME!! #EUROS2022
Written by (Georgina Stronach)
We’re still basking in the glory of the England team bringing it home on Sunday night – congratulations to our amazing Lionesses!! Did you head down to Trafalgar Square to celebrate? You might have spotted our latest interactive install…
We’re beyond excited to have delivered a digital activation for one of the official UEFA Women’s Euro partners, Doritos on their #showyoursupport campaign. Working alongside Fuse_agency & TROexperience to create an engaging, digital competitive experience in the heart of the celebration hub – Trafalgar Square, giving fans the chance to create their own piece of video content, and win a limited edition t-shirt.
We created three interactive experiences;
1. Celebrate a Goal – Put on your best goal celebration performance…Are you jumping for joy or fist pumping? Either way get ready to record your craziest goal scoring video!
2. Goals goals goals goals goals goals…its the women’s Euros! We’ve all heard it, and its definitely stuck! Put your chanting ability to the test by singing along with the official Doritos anthem.
3. Feel like you’re in the crowd at Wembley as you join in with the stadium wave…Await your turn to be the centre of the wave with your friends as it makes it way round to you.
Once fans had captured their content, they simply scanned the QR code on the screen to download it and share it on social or with their friends. For the chance to win a limited edition football top, users were encouraged to tag #showyoursupport and @doritosuk so they could be placed into the draw!!
(Doritos design by Pepsico)